Why Some Homes Sell for More—And Faster—Than Others

Property Styling for Faster Home Sales is a game-changer in real estate. A well-styled home attracts more buyers and sells at a higher price. Let’s explore how styling can help you sell faster and maximise your profit.

Selling a home in today’s market isn’t just about location or square footage—it’s about how a property is presented to buyers. Whether you’re listing real estate for sale in Brisbane, looking to attract high-end buyers on the Gold Coast, Australia real estate market, or competing in the fast-paced world of real estate Brisbane, first impressions matter.

Yet, many sellers overlook one crucial factor: styling and presentation.

The Problem: We’ve all seen it—two nearly identical homes in the same area, with the same floor plan and features, but one sells quickly at a premium price, while the other lingers on the market, eventually accepting a lower offer. Why? Presentation makes all the difference.

Buyers today aren’t just looking for a house; they’re looking for a lifestyle. They need to see themselves living in the home, imagining their furniture in the space, and feeling emotionally connected the moment they walk in.

The Solution: Property styling (or home staging) has become a powerful tool for home sellers looking to stand out in a competitive market. According to the Real Estate Staging Association (RESA), professionally staged homes sell 73% faster than unstaged properties. And in Australia, where the housing market remains competitive, a well-styled home can increase sale prices by 5-10% or more.

But is property styling worth the cost? Does it really make that much of a difference? Today, I spoke with the experts at Brisbane Makeover Co., Queensland’s award-winning property stylists, to get real insights into how home staging impacts sale prices, time on market, and buyer perception.

We’ll also look at a real-life success story—how one seller saw a $35,000 higher sale price than their neighbour, thanks to expert styling.

Let’s dive in.

The Real Impact of Property Styling on Home Sales

Interviewer: There’s a lot of debate about whether property styling is truly worth the investment. What’s your take on this?

Brisbane Makeover Co.: Absolutely—it’s not just about making a home look pretty. Professional styling is a proven marketing strategy that increases a property’s perceived value and emotional appeal. Buyers don’t just purchase a house; they buy into a lifestyle.

According to a report by the Real Estate Staging Association (RESA), professionally staged homes sell 73% faster than unstaged properties. And in Australia’s competitive real estate market, speed and value are everything.

Styling vs. Non-Styling: The Price Difference

Interviewer: Do you have any real-life examples of how styling has made a difference in sales price?

Brisbane Makeover Co.: Definitely! One of our recent clients, David T., initially hesitated because our styling quote was higher than three other companies. But after seeing our portfolio and process, he trusted us to deliver. Here’s his experience:

“We sold our unit for $35,000 more than a unit with the exact same floor plan that sold two months earlier. We also received an offer at the second open home, while our neighbour’s unit took much longer. I put it down to the staging Brisbane Makeover Co. delivered.”

When homes are staged correctly, they create a bidding war atmosphere. Instead of negotiating down, buyers feel they’re competing for a property that looks move-in ready and aspirational.

Key Styling Trends in 2025: What Buyers Want

Interviewer: What are the top home styling trends buyers are drawn to this year?

Brisbane Makeover Co.: Buyers today are influenced by modern, neutral, and high-end finishes. We’re seeing a shift towards:

Sustainable & Natural Materials – Think organic textures, linen fabrics, and reclaimed wood.
Earthy & Neutral Palettes – Warm greys, beiges, and muted greens create a timeless, high-end look.
Multi-Functional Spaces – With more people working from home, designated office areas in living spaces are a must.
Minimalist Styling with Statement Pieces – Rather than overfilling rooms, we focus on a clean aeasthetic with eye-catching designer furniture.

According to Domain’s 2024 Homebuyer Insights, over 60% of buyers say they want a home that feels professionally designed, and 78% admit that styling impacts their perception of a home’s value.

The Cost of Property Styling: Investment vs. Return

Interviewer: Some sellers worry about the cost of styling. How should they view it?

Brisbane Makeover Co.: Styling should be seen as an investment, not an expense. While prices vary, professional styling typically costs between 0.5% to 1% of the property’s value, yet it can boost the final sale price by 5-10% or more.

In the case of David T., our styling resulted in a $35,000 higher sale price—a return that far outweighed the initial investment.

Plus, styled homes don’t just sell for more—they sell faster. Less time on the market means lower carrying costs (mortgage, utilities, etc.), making styling a strategic financial decision.

The Brisbane Makeover Co. Difference: Why Sellers Choose Us

Interviewer: There are many staging companies out there. What sets Brisbane Makeover Co. apart?

Brisbane Makeover Co.: Our approach is more than just placing furniture in a room—it’s about crafting a buyer’s dream lifestyle. Here’s what makes us different:

Bespoke Designs – We tailor each styling project to the home’s architecture, target buyer, and local trends.
Exclusive Furniture Collection – Unlike others, we own our furniture stock, ensuring consistent, high-quality styling.
Speed & Efficiency – We fully furnish and style homes in just one day, meaning sellers can get on the market faster.
Award-Winning Track Record – With nearly 20 years in the industry, we’ve styled some of Brisbane’s most sought-after properties.

Final Thoughts: Is Property Styling the Secret to a Faster, Higher Sale?

Selling a home is one of the biggest financial decisions you’ll ever make, and property styling for faster home sales can be the key to maximising your sale price. The way you present your home directly influences its perceived value and final sale price.

While some sellers hesitate at the idea of investing in property styling, the reality is that the cost of not styling can be much greater. A poorly presented home can lead to extended time on the market, lower offers, and missed opportunities. Property styling for faster home sales ensures your home attracts buyers quickly and secures the best possible outcome.

As David T. shared in his experience with Brisbane Makeover Co.:

“If you’re questioning whether it’s worth paying more for Brisbane Makeover Co., don’t! The process was smooth, and our sale price speaks for itself.”

For those navigating the real estate market in Brisbane, or looking to sell property on the Gold Coast, Australia, investing in property styling for faster home sales can be the difference between a slow sale and a bidding war. Professional property styling transforms a home from just another listing into a must-have dream property.

So, whether you’re a home seller, real estate agent, or property investor, the question isn’t whether property styling works—it’s how much more you could sell for when your home is professionally presented.

We’d love to hear your thoughts—have you seen property styling for faster home sales make a difference in sale prices? Connect with us!